Getting Out of Discount Game, Small Colleges Lower the Price
By Tamar Lewin
SPARTANBURG, S.C. — A higher education riddle: When can a college slash tuition by almost half, without losing revenues? Answer: When nobody much pays full tuition anyway.
As Converse reduces its tuition costs, it will also reduce the rate of the discounts it offers.
When Converse College, a tiny women’s college here, announced that it was “resetting” next year’s tuition at $16,500, down 43 percent from the current year’s published price of $29,000, the talk was about affordability, transparency and a better deal for struggling families.…
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