Colorado elementary school principal Nick Holtvluwer has used social media to share his passion for education, and during the pandemic, he’s posted videos intended for his students that are meant to “provide encouragement through humor.” 

“They see what I post regarding my struggles and observations about being a school principal,” he writes for SmartBrief. “It helps me seem more real to them.”

Holtvluwer shares tips on how educators can expand their social media presence.